Annals of Ibadan Postgraduate Medicine
نویسندگان
چکیده
Background: Several factors, such as cost, branding, packaging and family influence, had been implicated as influencing the choice of toothpastes and toothbrushes by individuals. Media advertisement is also considered a very strong factor influencing consumer’s choice.Aim: To assess the extent to which some factors influenced the choice of toothpastes and toothbrushes among dental patients in a Nigerian teaching hospital.Materials and methods: Two-hundred and two patients were interviewed on factors that influenced their choice of toothbrush and toothpaste. Some of the factors considered include the cost, packaging, brand, media advertisement and their previous experience.Result: Factors that affected choice of toothbrush by respondents included texture (89.6%), brand (62.9%), previous experience (64.4%) and for toothpaste, fluoride content (62.4%), previous experience (69.3%), and advice by a dentist (55.0%). Media advertisement was the least influential in their choice of toothpaste (29.2%) and toothbrush (24.3%). Consideration for fluoride was a stronger factor than herbal contents in the choice of toothpaste (P<0.001)Conclusion: Previous experience seems to be a very strong factor in the choice of both the toothbrush and toothpaste in this study, which suggest that for as long as the respondents are satisfied with a particular product, they will stick to it.
منابع مشابه
The Treasure Called Antibiotics
Annals of Ibadan Postgraduate Medicine. Vol. 14 No. 2, December 2016 56 Prior to the beginning of the 20th Century, infectious diseases accounted for high morbidity and mortality worldwide. The average life expectancy at birth was 47 years (46 and 48 years for men and women respectively) even in the industrialized world. Infectious diseases such as smallpox, cholera, diphtheria, pneumonia, typh...
متن کاملAnnals of Ibadan Postgraduate Medicine
Annals of Ibadan Postgraduate Medicine is published biannually by the Association of Resident Doctors , UCH chapter. It is normally published in the months of June and December. Subscription: Subscriptions are available on a calendar year basis for a volume comprising two issues. Rate in Nigeria for individuals is N850.00 per volume and N1,000. 00 for institutions and libraries. Rest of the wor...
متن کاملOpen Heart Surgery in Nigeria from Beginning to Date by Isaac Adetayo Grillo
I remember that the Cardiothoracic Unit of the UCH Ibadan ably led by Professor Grillo in his heyday presented their experience with open heart surgery at the Surgical Grand Round of our department in Paul Hendrickse Lecture Theatre in December 1978. Their story, quite rightly, was enthusiastically hailed as a truly momentous surgical milestone and the result of years of concentrated hard work ...
متن کامل